~ Bryan G. Rhoads~
Bryan Rhoads is Web Strategist for Intel's support web systems and has introduced innovative and forward-looking online experiences that are committed to driving stronger online relationships with Intel's customers. Bryan has lead teams that design systems and Web-based tools that are adaptive to users. His team has collaborated with the Center for eBusiness at MIT to research how online tools increase user trust and how that increased trust can affect customer experience on Intel's support site. His most recent research involves implicit personalization and web-usage mining. Bryan has enjoyed a unique career that encompasses media and software development, imaging, marketing, and customer support.
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